Fiouna - Insightful, strategic & engaging business blog

Insightful, strategic & engaging

business blog

We’re Fifer, Ousmane, and Natalie — three business enthusiasts driven by passion. Welcome to our hub for entrepreneurs, decision-makers, and innovators looking for sharp insights, smart strategies, and content that elevates your business game.

Creative advertising: crafting powerful and memorable campaigns

by Fifer

Creative advertising is the key to cutting through the noise, connecting with audiences on an emotional level, and driving action. But what exactly makes an advertising campaign not just effective, but unforgettable? Let’s explore. Creativity is more than just eye-catching visuals or clever slogans. It’s…

How can you overcome procrastination?

by Ousmane

Procrastination is the act of delaying or postponing tasks despite knowing there might be negative consequences. It's a common struggle, whether you're a student, professional, entrepreneur, or creative. While occasional procrastination is normal, chronic procrastination can affect productivity, motivation, and mental health. To fight procrastination…

How can you improve your business's energy efficiency?

by Fifer

In today’s world, where sustainability is more than just a trend, optimizing your business’s energy efficiency isn’t just good for the planet — it’s good for your bottom line. Reducing energy consumption can significantly lower operating costs, enhance brand image, and even boost employee satisfaction.

The circular economy: a sustainable approach to industry

by Ousmane

In an era marked by environmental challenges and resource scarcity, the traditional "take-make-dispose" industrial model is proving to be increasingly unsustainable. As industries and governments search for more responsible alternatives, the circular economy emerges as a compelling solution. This innovative model not only addresses ecological…